Understandability

Characteristic Name:	Understandability
Dimension:	Usability and Interpretability
Description:	The data is understandable
Granularity:	Information object
Implementation Type:	Process-based approach
Characteristic Type:	Usage

Verification Metric:

The number of tasks failed or under performed due to the lack of understandability of data

The number of complaints received due to the lack of understandability of data

GuidelinesExamplesDefinitons

The implementation guidelines are guidelines to follow in regard to the characteristic. The scenarios are examples of the implementation

Guidelines:	Scenario:
Ensure that appropriate signs/language is used to strenthen the readers understanding about the information object	(1) Poor, good, excellent is more suitable than 1, 2,3 as ratings to compare two factors
Avoid any possibility of ambiguity in understanding data with the inclusion of footnotes, legend etc.	(1) Footnote : Total price includes GST.
Provide supplements to understand the content of non-text and non-numeral information (e.g.. Images)	(1) A location in a plan can be identified by the coordinates
Ensure that data are concisely represented without being overwhelmed	(1) Focussed on one topic
Convenient and user friendly (more natural) formats are used for structured attributes like dates, time, telephone number, tax ID number, product code, and currency amounts	(1) U.S. phone number formats [+1(555)999-1234]
Appropriate fonts and styles are used to improve the clarity of the content	(1) Headings are marked in bold letters, Totals figures are are marked with bold numbers

Validation Metric:

How mature is the process to maintain the understandability of data

These are examples of how the characteristic might occur in a database.

Example:	Source:
a Social Security number must consist of nine numeric digits. If this is your only deﬁnition, you will ﬁnd that all values that are blank, contain characters other than numeric or contain less than or more than nine digits. However, you can go further in your deﬁnition. The government employs a scheme of assigning numbers that allows you to examine the value in more detail to determine if it is valid or not. Using the larger rule has the potential for ﬁnding more inaccurate values.	J. E. Olson, “Data Quality: The Accuracy Dimension”, Morgan Kaufmann Publishers, 9 January 2003.

Example:

Source:

a Social Security number must consist of nine numeric digits. If this is your only deﬁnition, you will ﬁnd that all values that are blank, contain characters other than numeric or contain less than or more than nine digits. However, you can go further in your deﬁnition. The government employs a scheme of assigning numbers that allows you to examine the value in more detail to determine if it is valid or not. Using the larger rule has the potential for ﬁnding more inaccurate values.

J. E. Olson, “Data Quality: The Accuracy Dimension”, Morgan Kaufmann Publishers, 9 January 2003.

The Definitions are examples of the characteristic that appear in the sources provided.

Definition:	Source:
The data element is used only for its intended purpose, that is, the degree to which the data characteristics are well understood and correctly utilized.	B. BYRNE, J. K., D. MCCARTY, G. SAUTER, H. SMITH, P WORCESTER 2008. The information perspective of SOA design Part 6:The value of applying the data quality analysis pattern in SOA. IBM corporation.
1) Periodic Reports, such as Financial Statements, Annual Reports, and Policy and Procedure Manuals should have a standard format with a style sheet that presents the information in a consistent and easily read and understood format. 2) The Characteristic in which Information is presented in a way that clearly communicates the truth of the data. Information is presented with clear labels, footnotes, and/or other explanatory notes, with references or links to definitions or documentation the clearly communicates the meaning and any anomalies in the Information.	ENGLISH, L. P. 2009. Information quality applied: Best practices for improving business information, processes and systems, Wiley Publishing.
Usability of data refers to the extent to which data can be accessed and understood.	HIQA 2011. International Review of Data Quality Health Information and Quality Authority (HIQA), Ireland. http://www.hiqa.ie/press-release/2011-04-28-international-review-data-quality.
A good presentation provides the user with everything required for the correct interpretation of information. When there is any possibility of ambiguity, a key or legend should be included.	LOSHIN, D. 2001. Enterprise knowledge management: The data quality approach, Morgan Kaufmann Pub.
Is the information understandable or comprehensible to the target group?	LOSHIN, D. 2006. Monitoring Data quality Performance using Data Quality Metrics. Informatica Corporation.
1) The extent to which the content of an object is focused on one topic. 2) The extent of cognitive complexity of an information object measured by some index or indices. 3) The extent to which the model or schema and content of an information object are expressed by conventional, typified terms and forms according to some general-purpose reference source.	STVILIA, B., GASSER, L., TWIDALE, M. B. & SMITH, L. C. 2007. A framework for information quality assessment. Journal of the American Society for Information Science and Technology, 58, 1720-1733.
1) Data are compactly represented without being overwhelmed. 2) Data are clear without ambiguity and easily comprehended.	WANG, R. Y. & STRONG, D. M. 1996. Beyond accuracy: What data quality means to data consumers. Journal of management information systems, 5-33.

Format consistency

Characteristic Name:	Format consistency
Dimension:	Consistency
Description:	Data formats are consistently used
Granularity:	Element
Implementation Type:	Rule-based approach
Characteristic Type:	Declarative

Verification Metric:

The number of inconsistent data formats reported in an attribute per thousand records

GuidelinesExamplesDefinitons

The implementation guidelines are guidelines to follow in regard to the characteristic. The scenarios are examples of the implementation

Guidelines:	Scenario:
Maintain consistent formats for data values across different data bases and different tables in the same database.	(1) Telephone number : Country code/Area code/number (2) Address : House number, Street, Suburb, Sate, Country
Maintain structural similarity or compatibility of entities and attributes across systems (databases/data sets) and across time.	(1) Customer record has the same structure in all systems which it is being used.
Maintain consistent and compatible encoding /decoding standards across different applications.	(1) ASCII, UTF-8, XML

Validation Metric:

How mature is the creation and implementation of the DQ rules to maintain format consistency

These are examples of how the characteristic might occur in a database.

Example:	Source:
1) Each class in a UK secondary school is allocated a class identifier; this consists of the 3 initials of the teacher plus a two digit year group number of the class. It is declared as AAA99 (3 Alpha characters and two numeric characters). 2) A new year 9 teacher, Sally Hearn (without a middle name) is appointed therefore there are only two initials. A decision must be made as to how to represent two initials or the rule will fail and the database will reject the class identifier of “SH09”. It is decided that an additional character “Z” will be added to pad the letters to 3: “SZH09”, however this could break the accuracy rule. A better solution would be to amend the database to accept 2 or 3 initials and 1 or 2 numbers. 3) In this scenario, the parent, a US Citizen, applying to a European school completes the Date of Birth (D.O.B) on the application form in the US date format, MM/DD/YYYY rather than the European DD/MM/YYYY format, causing the representation of days and months to be reversed.	N. Askham, et al., “The Six Primary Dimensions for Data Quality Assessment: Defining Data Quality Dimensions”, DAMA UK Working Group, 2013.
if a data element is used to store the color of a person’s eyes, a value of TRUCK is invalid. A value of BROWN for my eye color would be valid but inaccurate, in that my real eye color is blue.	J. E. Olson, “Data Quality: The Accuracy Dimension”, Morgan Kaufmann Publishers, 9 January 2003.

Example:

Source:

1) Each class in a UK secondary school is allocated a class identifier; this consists of the 3 initials of the teacher plus a two digit year group number of the class. It is declared as AAA99 (3 Alpha characters and two numeric characters).

2) A new year 9 teacher, Sally Hearn (without a middle name) is appointed therefore there are only two initials. A decision must be made as to how to represent two initials or the rule will fail and the database will reject the class identifier of “SH09”. It is decided that an additional character “Z” will be added to pad the letters to 3: “SZH09”, however this could break the accuracy rule. A better solution would be to amend the database to accept 2 or 3 initials and 1 or 2 numbers.

3) In this scenario, the parent, a US Citizen, applying to a European school completes the Date of Birth (D.O.B) on the application form in the US date format, MM/DD/YYYY rather than the European DD/MM/YYYY format, causing the representation of days and months to be reversed.

N. Askham, et al., “The Six Primary Dimensions for Data Quality Assessment: Defining Data Quality Dimensions”, DAMA UK Working Group, 2013.

if a data element is used to store the color of a person’s eyes, a value of TRUCK is invalid. A value of BROWN for my eye color would be valid but inaccurate, in that my real eye color is blue.

J. E. Olson, “Data Quality: The Accuracy Dimension”, Morgan Kaufmann Publishers, 9 January 2003.

The Definitions are examples of the characteristic that appear in the sources provided.

Definition:	Source:
A measure of the equivalence of information stored or used in various data stores, applications, and systems, and the processes for making data equivalent	D. McGilvray, “Executing Data Quality Projects: Ten Steps to Quality Data and Trusted Information”, Morgan Kaufmann Publishers, 2008.
The extent to which similar attributes or elements of an information object are consistently represented using the same structure, format, and precision.	STVILIA, B., GASSER, L., TWIDALE, M. B. & SMITH, L. C. 2007. A framework for information quality assessment. Journal of the American Society for Information Science and Technology, 58, 1720-1733.